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YOUR EXIT FROM CIGARETTES

Switch once.
Switch for good.

The nicotine candy that tastes like summer and hits like a smoke break. Pop one in for office hours, flights, dates, or the 6pm wind-down. No smoke, no tar, no stink, no shame.

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★★★★ 4.6/5 from 200+ quitters

The safest way to quit

Tobacco & Tar free
Zero combustion or Smoke
Not linked to Cancer or Heart Disease
Backed by Multiple Studies
50% Higher Chance of Quitting
Backed by Multiple Studies
WHO Recommended
NRT Products
What is NRT?
HOW IT WORKS

THREE STEPS,
ZERO DRAMA.

01

POP ONE IN

Toss a Crave lozenge in your mouth. Looks and feels like candy. Nobody around you will know the difference.

02

FEEL IT KICK

1.5mg of pharmaceutical-grade nicotine absorbs through your mouth lining. Craving managed. No smoke, no vapor, no stink.

03

USE ANYWHERE

Office. Flight. Date night. Board meeting. There is no bad time or place for a Crave. Completely discreet, completely legal.

REVIEWS THAT HIT HARDER THAN A DRAG

The flavour is genuinely good. It doesn't burn as much as other nicotine products
"The flavour is genuinely good. It doesn't burn as much as other nicotine products"
— Shriya S
Three weeks in amd I haven't touched my Elfbar once
"Three weeks in amd I haven't touched my Elfbar once"
— Anirudh K
Ordered the watermelon and I finished it in 10 days. Already reordered :)
"Ordered the watermelon and I finished it in 10 days. Already reordered :)"
— Aditya G
Peachy Paradise hits different. My whole circle is on it now.
"Peachy Paradise hits different. My whole circle is on it now."
— Jagrit K
I have come down from 10 to 2-3 cigs a day thanks to Crave
"I have come down from 10 to 2-3 cigs a day thanks to Crave"
— Ritik R
← swipe →

CRAVE VS
EVERYTHING ELSE.

Cigarettes
Other Nicotine
ZERO TOBACCO
Pharma-grade NRT
Loaded with it
Same class
NO SMOKE OR SMELL
Zero combustion
Stinks for hours
Same
TASTES ACTUALLY GOOD
Fruity Flavours
Burnt tar
Medicinal
Works in meetings, flights, dates
Discreet candy
Smoke breaks
Mostly
LONG LASTING FLAVOUR
~10 minutes
Fades fast
Smooth release, no head rush
Smooth onset
Spike + crash
Instant

PHARMACEUTICALGRADE, DONE RIGHT

INGREDIENT FACTS
1.5MG

NICOTINE

Pharmaceutical-grade nicotine. The same hit, without the harm.

Pharma LicenseNRT-Standard DoseTherapeutic Onset
high quality

FLAVOUR

Extermely high quality Pharma grade ingredients

less than half an apple 🍎

LOW SUGAR

1.1 gm of sugar in every candy, even if you have the whole pack that's

Less than half an apple 🍎
FAST RELIEF NO SMOKE ZERO TAR REAL FLAVOUR NRT-GRADE NICOTINE MADE FOR QUITTING NO SHAME FAST RELIEF NO SMOKE ZERO TAR REAL FLAVOUR NRT-GRADE NICOTINE MADE FOR QUITTING NO SHAME

PRIME TIME TO QUIT

MORNING COMMUTE

MORNING COMMUTE

Pop one before the train. Crush the urge before the platform clears.

POST-LUNCH SLUMP

POST-LUNCH SLUMP

Replace the smoke break with a 45-minute mint. Co-workers thank you.

WIND-DOWN HOUR

WIND-DOWN HOUR

The toughest one. Crave handles it without the cough.

YOU ASKED. WE ANSWERED.
FREQUENTLY ASKED

YOU ASKED. WE ANSWERED.

Is Crave Safe

Crave is made with pharma grade nicotine, it is fully safe.

How many should i take per day

This depends on how much you smoke, ideally one candy should replace one cigarette

How much sugar is there

Each candy contains approximately 1.1 grams of sugar, a whole packet less sugar then half an apple.

Will this help me quit smoking

Yes! Nicotine Replacement Therapy (NRT) can help you quit smoking and is also WHO recommended. Read more on our NRT section

Is it safe if I'm on meds

Although NRT is used to supplement other treatments to help the patients to curb smoking. It is advisable to always check with your physician.

CUSTOMER REVIEWS

4.6
★★★★★
Based on 200+ reviews
5★ 82%
4★ 12%
3★ 4%
2★ 1%
1★ 1%
Rohan M.
Verified · Peachy Paradise · Pack of 10
★★★★★

Better than Nicotex.

Switched from 2mg Nicotex to these. Cleaner taste, no jaw fatigue. Pack of 10 lasts me about a week. Already on my third re-order.

12/03/2026
Aditi S.
Verified · Watermelon · Pack of 5
★★★★★

Watermelon hits the spot.

Tried this on my therapist's recommendation. Surprisingly tasty for a quit aid. 9 days smoke-free now and I'm not even thinking about cigarettes.

08/03/2026
Karan V.
Verified · Peachy Paradise · Pack of 15
★★★★★

Bought it on impulse, kept it as a habit.

Pack of 15 is the right move if you're serious. I keep one in my bag, one on my desk, one in the car. Cravings hit, I'm covered.

01/03/2026
Sneha P.
Verified · Watermelon · Pack of 10
★★★★★

Doesn't taste medicinal.

Patches gave me rashes, lozenges from the chemist tasted awful. This actually tastes like candy. Cravings? Killed within a minute.

24/02/2026
Vikram R.
Verified · Peachy Paradise · Pack of 5
★★★★★

Discreet. That's the magic.

Used during board meetings. Nobody knew. Old me would have stepped out for a smoke break. New me stays in the room and stays sharp.

18/02/2026
Meera J.
Verified · Watermelon · Pack of 15
★★★★★

Worth every rupee.

Cheaper per piece than buying gum every week. And it actually works. 4 weeks smoke-free. My husband bought me another box as a quit-iversary gift.

10/02/2026
ONE LAST THING

READY TO
SWITCH UP?

2 flavours. 1 decision. Begin your smoke-free journey today.

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